Conventa Academy 2022

Scheduled for Autumn 2022

What is Conventa Academy?

Grow and conquer change with the help of industry experts

Conventa Academy is a new educational programme inviting leading thinkers in marketing and event organisation, who will guide you through 8 different online modules. Conventa Academy is not your typical boring online course that you tell your boss you attended. Instead, it is a comprehensive education platform focused on the things that actually matter in our industry. Conventa Academy is all about engagement, co-creation and interaction. Given the practical nature of the programme, you will be able to put theory into practice straight away.

CREATE YOUR OWN IDEAL PROGRAMME

PICK AND CHOOSE THE MODULES YOU WANT TO ATTEND

We are giving you the chance to create your own programme by choosing modules you are actually interested in.
You can combine modules from both education tracks

CUSTOM

Individual access

179
Interested in a specific module? Select this option and attend the module you are most interested in. If you want to attend more than 3 modules, go for the full access.
  • 1 online module of your choice
BEST

Full access

595 716
  • 4 online modules
  • Attendance at live bootcamp
  • Attendance at Conventa Crossover
  • Power to The Meetings book

EDUCATION TRACK 1

POWER TO THE DESTINATIONS

Perfect for destination representatives and marketeers

1. BRANDING

Like people, destinations have their own personality, represented by the brand. You will learn how to apply concepts of branding to your destination goals and how to position a destination post-covid.

DATES TO BE ANNOUNCED SOON

2.
DIGITAL

Today, creating opportunities and inspiring people is mainly done on digital platforms. You will learn what drives digital marketing in the 21st century and discover trends for 2022.

DATES TO BE ANNOUNCED SOON

3.
SOCIAL

Social networks are the best amplifier of your story. You will learn how to become a meetings industry social media influencer and broaden your reach through community building strategies.

DATES TO BE ANNOUNCED SOON

4.
XP

Many customer activation models are now digitalised. You will learn about the psychology of engagement and how to use experiential activations like fam trips as a powerful tool to bring a destination’s story to life.

DATES TO BE ANNOUNCED SOON

5. BOOTCAMP

After completing 4 online modules, you will join a half-day bootcamp and finish your education by receiving a certificate of acquired knowledge. The bootcamp will be held in-person and attended by all of the thinkers from both education tracks that will by then, hopefully, already be your friends. As the last module, the bootcamp will be dedicated to putting theory into practice and testing out your marketing prototypes.

DATES TO BE ANNOUNCED SOON

EDUCATION TRACK 2

POWER TO THE MEETINGS

Perfect for event organisers and creators of all kinds of experiences

1. LIVE

In the first module you will learn all about event architecture and design, as well as thinking outside the box. You will learn how to organise successful face2face events that future generations and your clients will be proud of.

DATES TO BE ANNOUNCED SOON

2. DIGITAL

Learn how to organise engaging digital events. We'll help you choose the right platform, you will learn about streaming, monetisation and everything else that belongs in the toolbox of top digital event organisers.

DATES TO BE ANNOUNCED SOON

3. HYBRID

How do you make the online audience at your event as satisfied as the live audience? You will learn how to choose the right hybrid event model and bridge the gap between online and live audiences.

DATES TO BE ANNOUNCED SOON

4. VIRTUAL

You will learn how to avoid virtual zombies and understand the technology behind virtual events. We will take you into the future of the industry and clarify the types of virtual events. You will learn what avatars look like and what NFTs are.

DATES TO BE ANNOUNCED SOON

5. BOOTCAMP

After completing 4 online modules, you will join a half-day bootcamp and finish your education by receiving a certificate of acquired knowledge. The bootcamp will be held in-person and attended by all of the thinkers from both education tracks that will by then, hopefully, already be your friends. As the last module, the bootcamp will be dedicated to putting theory into practice and testing out your event prototypes.

DATES TO BE ANNOUNCED SOON

CURATORS OF THE PROGRAMME

Ivo J. FRANSCHITZ

Founder and Owner of ENITED business events

ABOUT THE CURATOR

Ivo J. Franschitz is the Founder and Owner of ENITED business events. Since 1999, he has been involved with a number of national and international educational institutions and sharing his experience and knowledge through a variety of speaking engagements. Currently, he holds a Board member position with EMBA (Event Marketing Board Austria) and with LiveCom Alliance, as well as being an active member of ICCA and 27NAMES.

Kim MYHRE

Founder and Managing Partner of Experience Designed

ABOUT THE CURATOR

Kim Myhre is the Founder and Managing Partner of Experience Designed, a strategic advisory and creative ideas agency that applies purpose-led design principles to create transformative brand experience strategies. He is an experienced designer, consultant, speaker, guest lecturer, writer, creator, innovation activist and brand storyteller with a unique combination of strategic, creative, commercial and international agency experience. Kim is also responsible for creating the MCI Experience - an incubator of innovative experience marketing capabilities.

Gorazd Čad

Owner & CEO of Toleranca Marketing

ABOUT THE CURATOR

Gorazd Čad is a seasoned meeting planner who has dedicated 25 years of his life to the meetings and event industry. Gorazd Čad is the founder and director of the marketing and event agency Toleranca Marketing. Ever since 2006, he has been organising events under the family company together with his wife Natalija. Their most recognisable project is Conventa, which has been successfully connecting the regional meetings industry since 2007.

Joining the Academy are:

Thought-leaders in marketing and event organisation

EDUCATION TRACK 1 - POWER TO THE DESTINATIONS

1. BRANDING

Andrej Pompe

CEO of BrandBusinessSchool

Andrej Pompe is the director and the spirit of international business school BrandBusinessSchool. He is also the Co-founder and partner of Formitas BBDO Pleon, marketing communication agency, which successfully attributes to the creation of the European Market communication scene and cares for excellence in communications of domestic and international brands. He is the assistant professor at the Faculty of Entrepreneurship GEA College in Ljubljana.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

2. DIGITAL

Andraž Štalec

CEO and co-founder of Red Orbit

Andraž is the CEO and co-founder of Award Winning Performance agency, Red Orbit. He is in love with data, analytics, performance and e-commerce. Andraž went from starting in web development in 1995 to being an early adopter of Search Engine Optimization, Paid Search and Web Analytics, to co-founding and bootstrapping Red Orbit to become one of the leading performance agency in Europe.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

3. SOCIAL

Sabrina Meyers

Founder, Hot Hospitality Exchange

Sabrina is an event planner, social media consultant and event moderator with a passion for optimising online visibility for businesses and brands! Visibility is EVERYTHING. She works with event professionals, event services businesses, hotels and destinations with a focus on MICE to create, grow and amplify their online presence and sell their products and services through social media marketing campaigns.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

4. XP

Henrik von Arnold

Senior Consultant, ENITED

After more 20 years doing totally different things, Henrik started his path in the business events segment as project manager for major city business, culture and sporting events and then took on the team leadership for first Gothenburg Convention Bureau for 10 years, and some years later in the same position at the Stockholm Convention Bureau for almost six years. Since 2014 he has been working with ENITED Business Events, Vienna, as a senior consultant.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

EDUCATION TRACK 2 - POWER TO THE MEETINGS

1. LIVE

Jens Oliver Mayer

Managing Director of Jack Morton Worldwide

Jens has built his career helping brands build strong relationships with the people that matter most to them, through live and digital marketing. He leads Jack Morton offices for the German-speaking market, working with clients including BMW, Mini, Škoda, Samsung, Novartis, Adidas, Electrolux, SABIC and HERE. With more than 25 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

2. DIGITAL

Stefan Kozak

Managing director & CEO of CREATIVE PRO group

In 2003 Stefan founded a company focused on live & event marketing CREATIVE PRO and consequently he built diversified group of agencies, called CREATIVE PRO group, with businesses present mainly on Slovak and Czech market, Hungary and Poland. In 2020 Stefan has successfully adapted the whole CREATIVE PRO group agency model towards the online, digital and hybrid solutions including new e-gaming concept ESPOT in Warsaw, Poland.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

3. HYBRID

Colja Dams

CEO of VOK DAMS

Colja M. Dams has been the CEO of VOK DAMS Worldwide since 1998. Since its foundation in 1971, the agency has been one of the international market leaders in events and marketing – live and digital. With innovative approaches, he repeatedly established new standards in events and live-marketing, which VOK DAMS Strategic Solutions is constantly developing with its finger on the pulse. Today around 300 experts at VOK DAMS create brand appearances for events, trade fairs, road shows and showrooms.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

4. VIRTUAL

Marie-Kristin Schwindt

Director International Sales & Business Development at meetyoo

Marie-Kristin Schwindt joined the meetyoo team in 2008. With more than a decade of experience in the industry Marie-Kristin is an expert for conceptualizing virtual and hybrid events that drive positive ROI for organizers and attendees. As Senior Product Manager for Web Conferencing and Webcasts she played a key role in the development and expansion of meetyoo's Product Management, until she established the Business Development team at meetyoo from 2014 onwards.

Special guest

Each module will also bring a special guest, who will share his/her story. You will be able to ask the guests about their projects and learn from their success and f*!#ups.

“Conventa’s key values are knowledge, cooperation, and creativity, encompassed in our slogan: explore - meet - create. I believe investing in knowledge and education is measured in a formula of one plus one equals three. As we are witnessing rapid change incited by Covid, this is vital for our industry. Hence, we have prepared an educational programme that has already been executed for our employees and partners during the corona crisis. We have decided to offer it to you, enabling you an opportunity to grow and conquer the crisis.”

Gorazd Čad

Co-founder of Conventa