Istria Tourist Board

The Istria Tourist Board (ITB) operates as a regional destination management organization, coordinating tourism activities across Istria’s municipalities and cities to develop and market Istria as a competitive destination; to enhance tourist experiences and sustainable tourism practices, to protect Istria’s natural and cultural heritage. ITB is the official regional body promoting Istria as a MICE destination. Supports event planners, businesses, and organizations in hosting successful events across Istria’s world-class venues, connects organizers with hotels, convention centres, and unique event locations. ITB collaborates with Croatian National Tourist Board and international MICE networks to position Istria as a leading European business tourism destination.