Successful transformation of Conventa marketing platforms
When we were planning Conventa in the middle of the worst economic crisis in 2009, the response from our colleagues and the media was unanimous. You are brave to embark on such a project and dive into the unknown. Conventa was born in a crisis and grew from a crisis. We are used to crisis management and we could say that we are used to changes in the Conventa team. This too has enabled Conventa’s development to date.
A healthy attitude towards the world, compassion and solidarity are built into the story of Conventa. In this way, we have already overcome the economic crisis together. We believe we will succeed this time as well. The situation calls for empathy and solidarity. The Conventa team fulfils the project in a way that doesn’t question our motivation. And the new situation fills us with additional energy. Although it seems impossible, we dug into work with extra drive.
Conventa consists of five intertwined content sets. We started developing them in the past years, some of them also came to life online.
The Conventa 2021 platform consists of
CONVENTA TRADESHOW – The oldest B2B MICE event in New Europe
CONVENTA CROSSOVER – Festival of events and experiential marketing
CONVENTA TREND BAR – A series of educational events in the cities of New Europe
CONVENTA EXPERIENCE ZONE – The place of real congress ideas and creative solutions
CONVENTA YOUNG TALENTS – More contacts, more employment contracts – job market
CONVENTA TREND BAR
The story of Conventa Trend Bars is three years old and their main purpose and goal is to build a congress community through education and socializing. A novelty this year are online Trend Bars, which were welcomed very positively. We have developed a special digital platform, where the events take place and thus successfully adapted to the new situation. This way Conventa stays in touch with partners, with whom we are together searching for ways out of the crisis. It is important that we socialize and communicate what burdens and connects us.
AUTUMN SEASON OF CONVENTA TREND BAR
We are excited to announce new dates and host destinations for the Autumn season of online Conventa Trend Bars
Despite the uncertain situation, we will stay by your side even in difficult times. We will try to help all our loyal partners exit the crisis and we hope that you will include Conventa in your anti-crisis plan.
Our activities during and after the pandemic are focused on
- Remaining the strongest trade show of New Europe
- Building a database of contacts, focusing on regional event planners (from nearby markets in Austria, Hungary, Italy, Slovakia, and Croatia)
- Organizing virtual meetings at a time when live meetings are not possible – Conventa Trend Bars
- Introducing hybrid events – Conventa Crossover
- Staying in touch with event planners with our e-monthly publications
- Taking advantage of Kongres Magazine’s reach (example of the latest issue: Spring issue)
- Giving exhibitors the opportunity to present their news on our website – Exhibitors’ News – www.conventa.si
