Three days of exhibitions and education
HoReCa Adria, the most important trade fair for professional equipment for hotels, restaurants, camps, and vacation homes, will bring together top Croatian and European exhibitors at the Zagreb Fair from 24 to 26 October.
Over the past decade, the HoReCa Adria fair has become the largest B2B event where more than 15,000 professionals from Croatia and the region are expected this year. This includes representatives from major hotel companies, restaurateurs, and owners of vacation homes and camps, all of whom will have the opportunity to discover the latest equipment innovations in tourism for the 2025 season.
The HoReCa Adria fair takes place at the end of October, during its now-traditional time, when hotel chains, restaurateurs, and tourism professionals plan the upcoming tourist season. For many, it marks the first step in preparing for the new season, a must-attend event in their calendar.
This year, the fair moves to a new location in Zagreb, at Pavilion 5 of the Zagreb Fair, where it will be held across 10,000 square meters. So far, more than 150 exhibitors have already reserved their exhibition spaces, and the event is expected to feature over 350 exhibitors, co-exhibitors, partners, and brands.
To further connect with tourism professionals, the fair will feature more than 40 lectures, workshops, and educational sessions over the three days: Thursday, October 24, Friday, October 25, and Saturday, October 26. Keynote speakers will include prominent names from the European tourism sector, with a special focus on luxury tourism.
In collaboration with the organizers of the World Pizza Championship, the Croatia Open Pizza Cup will be held for restaurateurs, with the winner advancing to the World Championship in Italy. In addition to the Pizza Cup, final preparations are underway for other competitions aimed at baristas, bartenders, and hotel housekeepers.
By the end of August, the most important suppliers and brands from Croatia and Europe had confirmed their participation as exhibitors, with many presenting a variety of innovations, new product lines, and several Croatian and European premieres. To help visitors navigate the much larger space, an interactive floor plan is available on www.horeca-adria.com, where the full list of exhibitors can be viewed, along with options to arrange personal presentations.
Learn more about HoReCa Adria and register for the fair for free at horeca-adria.com.
