Let’s activate the hidden potential of the meeting industry of the Slovenian Istria destination: Top of the Adriatic – a new meeting destination canvaS
The Portorož Tourist Board is organising a workshop for stakeholders of the tourism industry on 26 September 2024 at Hotel Histrion.
The workshop will be led by Fredi Fontanot, director of the Slovenian Convention Bureau and Gorazd Čad, a long-time co-creator of the regional meetings industry and the founder and owner of the marketing and events agency Toleranca Marketing.
The aim of the workshop is to increase awareness of the importance of industry meetings, especially during the low season, and to design three prototypes of the future of this industry. The workshop is designed in such a way that the participants actively participate and learn about best-case practices that can help them further develop their activities.
By hosting this workshop, Portorož aspires to further develop and diversify its offering as a meeting destination and increase its appeal among event organisers.
