We are re-launching our original education platform – Conventa Academy, and inviting leading thinkers in marketing and event organisation to join the programme.
From April to August 2022, select meetings industry experts will share their knowledge and practical tips on an array of topics, from branding, digital marketing and social media to organising hybrid events and understanding the metaverse. One of those experts is Henrik von Arnold, Senior Consultant at ENITED, who will lead a module on EXPERIENCE MARKETING for destinations.
The coronacrisis has turned our buying habits upside down and many customer activation models are now digitalised. In the fourth module of the first education track, Henrik von Arnold will answer the question: what works in experience marketing and why. He will also dive into bidding/pitching for new projects and how to see it as a process, not a document. Attendees will learn about the psychology of engagement and how to use experiential activations like fam trips as a powerful tool to bring a destination’s story to life.
How to see bidding as a process, not a document
Q: What skills do you think will be in highest demand after the corona crisis?
To be able to LISTEN to the client and really understand her needs and motivation factors, and how to align that with the needs of the destination.
Q: Which challenges/questions will you address in your lecture?
The need to see the bidding and/or pitching as a process, not a document
Q: What motivates you the most when it comes to organising events?
I seldom organize events nowadays, but when I did, it was the fact that the expectations on the event was met or rather above expectations – did we achieve what we wanted?
Q: Who is your lecture aimed at? Who should join your module?
No specific group of professionals. It´s more about the willingness to come out of the logistic bubble, and to really form a partnership with a possible client.
After more 20 years doing totally different things, Henrik started his path in the business events segment as project manager for major city business, culture and sporting events and then took on the team leadership for first Gothenburg Convention Bureau for 10 years, and some years later in the same position at the Stockholm Convention Bureau for almost six years. Since 2014 he has been working with ENITED Business Events, Vienna, as a senior consultant.
JOIN THE CONVENTA ACADEMY
If you agree that learning is a never-ending process, you should join the Conventa Academy, which starts on 12 April 2022.
REGISTRATION DEADLINE: 31 March 2022
More information is available at https://conventa.si/conventa-academy/
Buying a pass is possible through https://www.toleranca.eu/conventa-academy/