The best M meeting destinations in New Europe
The award competition for the leading destinations, venues, hotels and individuals – the Meetings Star Award – has become a reference point and sort of Michelin star selection within the meetings industry. Winners for 2023 were announced in fifteen categories at the gala award ceremony on 21 February in Cankarjev dom.
WHAT ARE MTLGs?
The system of evaluating meeting destinations with the help of an original matrix dubbed the “MEETING EXPERIENCE INDEX” or simply MTLG – MEETOLOGUE, has gained the trust of European meeting planners. Since the inception of evaluating destinations, we have been diligently using the reference system to present a realistic offer of congress destinations through time. Up to now, 125 destinations have been evaluated, including every important meeting destination of the Southeast and New Europe region.
The system is a systematic, structured and analytical process, encompassing numerous factors labelled as important by event organisers. We dare say that our evaluation is the most comprehensive and complex destination grading system. The evaluation is not based solely on the number of congress events taking place at a destination but also delves into analysis holistically.
BEST M MEETING DESTINATIONS IN 2023
WINNER: Dubrovnik, Croatia, final score 4.35
Second only to Venice, Dubrovnik is among the most visited and iconic Adriatic tourist destinations. Once countless tourists leave the city after the summer season, guests of conferences, congresses and events take their place. This target group appreciates the incredible mix of nature and history, improving air accessibility and high-quality hotels. The truth is that Dubrovnik has been changing its philosophy to develop more responsible tourism. In the words of the city’s Mayor, Mato Franković, less is more. The meetings industry follows that motto, especially the incentive offering. Dubrovnik is developing more incentive programs responsible towards the environment, society and attendees. Not least, Dubrovnik is the flagship of the Adriatic meetings industry because it perpetually invests in tourist and traffic infrastructure. The competition is not too far behind, though. In 2023/2024, Dubrovnik remains a destination where you can host the most demanding events in the region.
TOP 10 M MEETING DESTINATIONS
1. Dubrovnik, Croatia – final mark: 4.35
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2. Split, Croatia – final mark: 4.22
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3. Portorose, Slovenia – final mark: 4.17
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4. Saalfelden-Leogang, Austria – final mark: 4.16
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5. Opatija, Croatia – final mark: 4.13
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5. Schladming, Austria – final mark: 4.13
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6. Bled, Slovenia – final mark: 4.11
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7. Rovinj, Croatia – final mark: 4.07
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8. Klagenfurt, Austria – final mark: 4.06
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9. Šibenik, Croatia – final mark: 4.05
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10. Maribor, Slovenia – final mark: 4.04
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10. Villach, Austria – final mark: 4.04
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We sincerely congratulate all the finalists in the category of best M Meeting Destinations.
