The Slovenian Tourist Board presents new media kit

The Slovenian Tourist Board (STB) has released the updated version of the media kit, a comprehensive, 32-page publication in English designed to inspire and inform journalists, editors and content creators around the world.

Serving as a central reference point for anyone writing about Slovenia as a green, active and boutique destination, the new media kit presents the country’s tourism identity through a clear and visually engaging format. It combines high-quality photography, key facts and curated story ideas that highlight Slovenia’s natural beauty, cultural richness and commitment to sustainability.

The publication is divided into clearly structured chapters, covering Slovenia’s positioning and core tourism pillars, thematic highlights such as outdoor activities, gastronomy, culture and wellness, as well as seasonal events, major tourism products and media contact information. It also includes practical tools and visual assets for journalists, along with guidelines for the use of the I feel Slovenia brand.

Available both digitally and in print, the media kit reflects STB’s dedication to accessibility and professional support for the international media. With its fresh design, content and easy-to-navigate structure, it reinforces Slovenia’s leadership in sustainable tourism and authentic storytelling.

Find out more about the Slovenian Tourist Board here.