Conventa Crossover

8 – 9 September 2025, Ljubljana, Slovenia

Conventa Crossover is where the future of events takes center stage. This dynamic, no-filter forum brings together event planners, marketers, and creative minds to explore bold ideas, fresh formats, and meaningful experiences.

The legendary festival of events for creative minds celebrated its 10th anniversary this year. Held at Ljubljana Castle, the event focused on two main topics: The Perfect Pitch and the Mediterranean Cradle. Attendees learned how to craft and deliver winning event proposals and discover timeless wisdom from the cradle of civilisation.

2

days

130+

creative minds

10

expert speakers

0%

boring event

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No More Boring Events since 2016

Crossover 2025 was on a mission: to end boring events once and for all. By attending the event, atendees joined the Crossover family, contributing to shaping the future of the meetings industry. The conference kept them up to date on trends and showcased best practice cases. The No More Boring Meetings approach remained at the heart of Conventa Crossover's DNA.

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The Perfect Pitch

This educational track focused on teaching how to craft and deliver winning event proposals. Attendees explored the neuroscience of persuasion, storytelling, decision-making, and stage presence, illustrated with real examples of best and worst practices. A timeless topic, tackled from new angles.

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The Mediterranean Cradle

The second pathway highlighted the Mediterranean—a crossroads for meetings, both literally and figuratively. Alongside Nejc Pohar, film director and author, attendees explored whether the Mediterranean truly is the centre of the world.

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Guarantee of quality

We all want the time and money invested in meetings to be spent wisely and usefully. Conventa Crossover follows a simple principle: with high-quality speakers, an interactive programme, and carefully selected inspiring venues, we strive to create a deeply engaging and meaningful experience for every participant.

Relive the experience

Official photos
Official photos

Programme

Live pitching in Ljubljana
8 September 2025, Ljubljana Castle, Palacij Hall

Live pitching in Ljubljana

The first day was dedicated to live pitching from the leading European event agencies. At Conventa Crossover, attendees had a front-row access to the most creative, daring, and impactful event ideas on the scene.
Ljubljana Castle, Palacij Hall
08:30 – 09:30 Registration & morning coffee
09:30 – 09:45 Conventa Best Event Award 2025 debrief
09:45 – 10:45 FINALISTS IN THE B2B EVENTS CATEGORY
10:45 – 11:00 Brain Break 1 by Bo KRÜGER
11:00 – 12:00 FINALISTS IN THE B2C CATEGORY
12:00 – 12:15 Brain Break 1 by Bo KRÜGER
12:15 – 13:15 FINALISTS IN THE CROSSOVER CATEGORY
13:15 – 14:15 Networking lunch
14:15 – 15:15 FINALISTS IN THE B2E EVENTS CATEGORY
15:50 – 15:30 Brain Break 3 by Bo KRÜGER
15:30 – 16:30 FINALISTS IN THE CROSSOVER EVENTS CATEGORY
16:30 – 17:00 Networking break
17:00 – 17:30 Roundtable with Jury Members Moderated by Jury Members
17:30 – 19:00 Closed jury meeting and selection of winners
20:00 Dine around Ljubljana
Insights from storytellers and industry experts
9 September 2025, Ljubljana Castle, Palacij Hall

Insights from storytellers and industry experts

Conventa Crossover provided unlimited space for discussion. It became an “agora” where film directors, storytellers, event experts and other innovative minds shared their creative thinking. This year, the focus was on the Mediterranean.
Ljubljana Castle, Palacij Hall
08:00 – 08:45 Registration & morning coffee
08:45 – 09:00 Introduction
09:00 – 09:15 PITCH YOUR LIFE IN ONE MINUTE A high-energy icebreaker session
09:15 – 10:00 CENTRE STAGE: Co-creation FIRE TALK 1: 27 Names Barometer Presentation by Ivo F. FRANSCHITZ
CENTRE STAGE: Engagement FIRE TALK 2: In the Age of AI, Authentic Intelligence will win. by Gerd de BRUYCKER
10:00 – 10:05 Time to create the groups
10:05 – 10:30 THE PITCH ARENA PART 1: CLASH OF CREATIVITY - Agencies vs Clients
10:30 – 10:50 THE PITCH ARENA PART 2: STRATEGIC MATCH - Destinations vs Associations
10:50 – 11:10 THE PITCH ARENA PART 3: The Pitch Battlefield
11:10 – 11:30 Short break
11:30 – 12:15 CASTLE EXPERIENCE
12:15 – 14:00 Creative lunch with artists
14:00 – 14.25 CENTRE STAGE: Emotions FIRE TALK 3: Why Experiences Matter, Goc O’CALLAGHAN
14:25 – 14:50 CENTRE STAGE: The knowledge of neuroscience FIRE TALK 4: A neuroscience of Persuasion by Carmen SIMON
14:50– 15:30 F*!#UPS AT EVENTS - ANYTHING THAT CAN GO WRONG WILL GO WRONG Interviews with four amazing Conventa Best Event Award Finalists 2025 and Event Disaster Bingo
15:30 – 16:00 Short break
16:00 – 16:30 CENTRE STAGE: The mediterranean cradle FIRE TALK 5: Losing our World – is There Anything We Can Still Learn from the Ancients? by Dr. Gregor POBEŽIN
16:30 – 17:00 CENTRE STAGE: The mediterranean cradle FIRE TALK 6: TBA
17:00 – 17:30 “Socrates Says” End on a high. Question everything. Move like a Greek philosopher
Grand finale and award ceremony
9 September 2025, Ljubljana Castle, Hribar Hall

Grand finale and award ceremony

The event culminated in the highly anticipated award ceremony crowning the best events in Europe and beyond. Ljubljana Castle’s Hribar Hall saw the leading European event organisers waltz to the stage to collect their unicorn awards.
Ljubljana Castle, Palacij Hall
20:00 – 21:00 CONVENTA BEST EVENT AWARD CERAMONY
21:00 – 23:00 CONVENTA BEST EVENT AWARD PARTY
Workshop day
10 September 2025, Rog centre

Workshop day

Rog Centre
09:00 – 12:00 WORKSHOP 2: Become Master of Moderation Attendees joined Juraj Holub for a hands-on moderation workshop that transformed how they led panels and events. They learned to steer conversations, energise audiences, and handle surprises like pros—authentic, poised, and fully prepared.
WORKSHOP 3: Meetovation Participants discovered Meetovation—a dynamic Danish approach to meeting design. Led by Bo Krüger, the workshop equipped them with tools to boost participation, creativity, and impact. They learned how to transform meetings into engaging, purposeful experiences that truly connected and inspired.

Conventa celebrates events where creativity, sustainability, and lasting impact come together in unforgettable ways.

Anja Garbajs

Anja Garbajs

Director of Content Marketing Projects

Conventa really shines a light on the value of the LiveCom sector and showcases Europe’s best event practices.

Ivo J. Franschitz

Ivo J. Franschitz

ENITED Business Events

The program of talks was outstanding, insightful and inspiring, perspectives that I will certainly take with me.

Gonçalo Oliveira

Goncalo Oliveira

Team leader

It is wonderful to connect with so many passionate and talented professionals in such a beautiful setting!

Urška Hladnik

Marketing Specialist

I love your workshops! Very intense and interactive. Great job!

Bojana Crnadak

Bojana Crnadak

Center of excellence

Conventa Crossover festival

Read more about the 10th edition of Conventa Crossover