Which brands and companies do Germans consider to be the best? This is the question the ServiceValue Institute explored in cooperation with DEUTSCHLAND TEST. In the hotel category, Maritim ranks first, achieving the highest possible score of 100 points and receiving the “Germany’s Best” award.

According to ServiceValue, the “Germany’s Best 2026” study analysed several million publicly accessible German online sources, including editorial websites and social media, for mentions of brands and companies. The data was then evaluated using artificial intelligence and classified as positive, negative, or neutral based on sentiment. This makes it easy to identify which brands and companies Germans view particularly favourably, the study organisers explain.

“Above all, our thanks go to our employees – and, of course, to our guests and customers, who hold us in such high regard.”

“The opinion of our guests has always been our top priority. That is why this award means so much to us. As an owner-managed German hotel group, we have made it to the top of our industry. Above all, our thanks go to our employees – and, of course, to our guests and customers, who hold us in such high regard. Particularly in the business sector, Maritim Hotels have unique expertise in hosting large-scale conferences, meetings and events. Our aim is to impress our guests time and again with professional expertise and genuine, attentive service, leaving a lasting positive impression. We see this award as further confirmation that we are achieving this goal,” explains Erik van Kessel, Managing Director Operations at Maritim Hotelgesellschaft.

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He adds: “So why book just any hotel when you can stay at Germany’s best – a Maritim Hotel!”

Maritim Hotelgesellschaft is Germany’s largest owner-managed hotel chain and the country’s leading private provider of conference and convention facilities. Internationally, Maritim operates in six countries: Albania, Bulgaria, China, Italy, Malta and Mauritius.

Further information is available at www.maritim.com.