Unicorn Awards 2025
Every year, the Unicorn Awards competition honours the leading events - unicorns - in the European meetings industry and beyond. The award competition took place between 8 and 9 September 2025 in Ljubljana.
50+
projects
24
jury members
28
event categories
12
unicorn awards
The leading European events
Since 2012, the Unicorn Award competition has been shining a light on the best European events. The evaluation of registered events follows a unique 80:20 model, where 80% of the votes come from the jury and 20% from the audience.
Recognised competition
Every year, we draw attention to excellence in the meetings industry with an award for the best event in ‘New Europe’. The Unicorns Award is the only competition of its kind in the region.
Expert Jury
Our expert jury ensures the best events in Europe are evaluated according to strict criteria. All submitted entries are evaluated by a jury consisting of international experts from the field of event organisation.
Magna Events' Future Unfold sets a new benchmark
Magna Events won the Grand Prix for Future Unfold, showcasing innovation, authenticity, and purpose while setting an inspiring example of how events can shape the industry’s future.
Programme
Deadline for registration
The deadline for entering events into the Conventa Best Event Award 2025.
Announcement of the finalists
The finalists of the competition were announced after a thorough evaluation by the expert jury.
Live pitching & final voting
After all projects pitched their events in front of the esteemed jury, the winners were selected live at Ljubljana Castle.
| 08:30 – 09:30 | Registration & morning coffee |
| 09:30 – 09:45 | Conventa Best Event Award 2025 debrief |
| 09:45 – 10:45 | FINALISTS IN THE B2B EVENTS CATEGORY |
| 10:45 – 11:00 | Brain Break 1 by Bo KRÜGER |
| 11:00 – 12:00 | FINALISTS IN THE B2C CATEGORY |
| 12:00 – 12:15 | Brain Break 1 by Bo KRÜGER |
| 12:15 – 13:15 | FINALISTS IN THE CROSSOVER CATEGORY |
| 13:15 – 14:15 | Networking lunch |
| 14:15 – 15:15 | FINALISTS IN THE B2E EVENTS CATEGORY |
| 15:50 – 15:30 | Brain Break 3 by Bo KRÜGER |
| 15:30 – 16:30 | FINALISTS IN THE CROSSOVER EVENTS CATEGORY |
| 16:30 – 17:00 | Networking break |
| 17:00 – 17:30 | Roundtable with Jury Members Moderated by Jury Members |
| 17:30 – 19:00 | Closed jury meeting and selection of winners |
| 20:00 | Dine around Ljubljana |
Grand award ceremony
The winners were announced at the award ceremony at the Hribar Hall, followed by a memorable evening soirée.
| 20:00 – 21:00 | CONVENTA BEST EVENT AWARD CERAMONY |
| 21:00 – 23:00 | CONVENTA BEST EVENT AWARD PARTY |
The Unicorn Awards competition is a prestigious recognition with a European reach. It blends the warmth of a family reunion with the charm of one of Europe’s most beautiful locations.
Jens Oliver Mayer
Jack Morton Worldwide
The Unicorn Awards competition is an ambassador for creativity and innovation. Its mission is to contribute to the development of the events industry by showcasing its power to drive change.
Inese Lukaševska
Luka Agency
The mission of the Unicorns Award is to push the limits in our events industry. It also allows us to promote our industry and see what our neighbours are doing.
Boris Kovaček
Pepermint
The Unicorn Awards reward impactful, creative, and innovative events that raise industry standards and inspire others.
Angeles Moreno
Jack Morton Iberia
Quality awards like the Unicorn Awards recognise excellence and serve as powerful tools to spark and spotlight industry talent.
José G. Aguarod
Sports & Events World