Conventa Trend Bar – digital
Conventa Trend Bar is an educational initiative designed to keep the Conventa community connected and continuously learning.
Reviving one of Conventa’s most successful formats in a digital edition, Trend Bar focuses on knowledge sharing, data-driven insights, and practical examples from the meetings industry.
6
digital sessions
6+
expert speakers
1
live session
130+
creative minds
What works in MICE marketing and why
Each digital workshop will uncover what truly drives success in MICE marketing by combining fresh data, analytical insights, and real-world experience. Based on the Kongres Barometer framework, we will present a data-driven study complemented by inspiring case studies that reveal what truly works in practice.
Why Join the Conventa Trend Bar?
The Conventa Trend Bar is a meeting point for forward-thinking event professionals who want to stay ahead of the curve. Each session creates space for open dialogue, knowledge sharing, and inspiration among peers from across the region. By joining, you’ll gain access to exclusive research, meet industry innovators, and discover how data and creativity together shape the future of MICE marketing.
Host a Trend Bar at your event
Would you like to bring fresh knowledge and inspiration directly to your audience? The Conventa Trend Bar can be part of your event. Our team will design a customised Trend Bar session based on the Kongres Barometer insights and your event’s focus. Together, we’ll create an engaging experience that blends data, real-life cases, and interaction tailored to your community.
Sessions
What works in MICE marketing and why
| 9:00 – 10:30 | The State of MICE Marketing 2025: Insights from the Kongres Barometer An analytical look at the latest data and trends shaping MICE marketing - what’s working, what’s not, and where the biggest opportunities lie. |
| 14:30 – 16:00 | Rethinking Reach: How to Connect with the Right Audiences Exploring how changing attendee behavior, digital fatigue, and new communication channels are redefining audience engagement in the events industry. |
| 9:00 – 10:30 | Value Beyond Visibility: Measuring What Really Matters How can we move from vanity metrics to meaningful outcomes? A session focused on evaluating marketing effectiveness, ROI, and long-term impact. |
| 14:30 – 16:00 | From Awareness to Experience: The New Event Marketing Journey Understanding how hybrid strategies, storytelling, and brand experiences influence decision-making and how to design campaigns that convert attention into participation. |
| 9:00 –10:30 | Trust, Transparency, and Trends: Building Credible Event Brands A closer look at reputation, authenticity, and the role of trust in MICE marketing supported by data and real-life examples from the region. |
| 14:30 – 16:00 | The Future Equation: People, Purpose, and Performance A forward-looking session on balancing human connection, sustainability, and innovation and what the data tells us about future success in MICE marketing. |
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Exhibit on our next edition
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