TBYB BL
Held on the shores of Lake Balaton, TBYB by Conventa brought together international event planners and regional suppliers for a boutique experience where every interaction had a purpose. Known as the “Hungarian Sea,” Balaton provided a refreshing alternative to traditional urban destinations. Its combination of scenic landscapes, lakeside venues and high-quality hospitality created an inspiring setting where business conversations flowed naturally. The exclusive format connected carefully selected event planners with the region’s most relevant suppliers, ensuring that each meeting was meaningful, efficient and tailored. TBYB Balaton once again demonstrated the value of a focused, relationship-driven approach to business events.
3
days
25
buyers
15
suppliers
100%
satisfaction
Coorganizers and event partners
Programme highlights
Arrival, activity and get-together dinner
The day begins in Budapest and continues with a relaxed evening at Balaton, designed to connect international hosted buyers and local exhibitors in an informal networking atmosphere.
| 11:30 | Departure from Budapest Airport to Lake Balaton |
| 14:00 | Lunch at Hotel Petit Bois in Balatonfüred |
| 15:30 | Site visit Following lunch, we will take a short walk via Anna Grand Hotel towards the Tagore Promenade, then walk to Balatonfüred Congress Center |
| 16:30 | Transfer to Tihany |
| 17:00 | A multi-sensory experience We will experience an organ concert at the Tihany Abbey and tasting of local products |
| 18:30 | Transfer to Szántód by ferry |
| 19:00 | Dinner at Mövenpick BalaLand Resort Lake Balaton |
| 20:30 | Transfer to Hévíz |
| 21:45 | Arrival at Le Primore Hotel & Spa in Hévíz |
Experience day and 1:1 meetings
A curated programme designed for international hosted buyers and local exhibitors, combining immersive destination experiences and meaningful networking, followed by pre-scheduled one-to-one meetings.
| 09:00 | Transfer from the hotel to Badacsony |
| 10:00 | Activity 1 One-hour off-road jeep tour to the Folly Arboretum, including a short walk and refreshments/wine tasting at the arboretum |
| 10:00 | Activity 2 One-hour boat cruise departing from Badacsony harbour |
| 12:00 | Lunch and wine tasting |
| 13:00 | Transfer back to Hévíz |
| 14:30 | One2one meetings |
| 18:30 | Break |
| 20:00 | Networking Dinner in the hotel |
Activity and departures
The final day concludes in Budapest, once again showcasing the city’s outstanding potential.
| 09:00 | Check-out of the hotel and bicycle handover |
| 09:30 | E-bike tour Guided e-bike tour starts to Hévíz Thermal Lake, cycling around the lake and to Keszthely |
| 10:00 | Guided visit of the Festetics Palace |
| 11:00 | Cycling to Sirius Hotel |
| 11:30 | Opportunity to freshen up and change at Sirius Hotel |
| 12:00 | Farewell lunch at the hotel |
| 13:00 | Transfer to Balatonfőkajár |
| 14:45 | Arrival to Balaton Park Hotel We will attend the MotoGP races at Balaton Park Circuit |
| 16:00 | Transfers back to Budapest |
| 18:00 | Arrival to Liszt Ferenc Airport |
A distinctive MICE destination with growing appeal
Hungary is increasingly recognized for its diverse meetings offer, and TBYB Balaton provided participants with the opportunity to discover first-hand why Lake Balaton stands out as one of the country’s most unique destinations. With a strong portfolio of resorts, boutique hotels, and conference facilities, the region combines professional infrastructure with a relaxed, nature-driven atmosphere. Its accessibility, together with a rich cultural and gastronomic scene, made Balaton an ideal setting for an event balancing productivity with wellbeing.
Boutique format, meaningful business
TBYB Balaton follows a curated approach: fewer participants, higher relevance. By bringing together a carefully selected group of buyers and suppliers, we create an environment where meetings go beyond introductions, they lead to real opportunities. We are creating an event that is primarily about value, maximizing time, strengthening connections, and ensuring every conversation counts.
Immersive destination experience
Participants experienced the destination beyond meeting rooms. From lakeside activities and vineyard visits to discovering charming towns around Lake Balaton, the programme showcased the region’s full potential. The hands-on format allowed event planners to gain a deeper understanding of how Balaton can serve as a memorable setting for future events.
What made it valuable
The focused format ensured that every moment served a purpose, from curated site visits and destination experiences to pre-scheduled one-to-one meetings with selected local partners. By limiting participation to a carefully selected group, TBYB Balaton maintained a high level of relevance and enabled meaningful business connections, while allowing participants to evaluate the destination in real conditions.
Exhibitors at TBYB BL
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