TBYB BL
3 – 5 June 2026, Hungary
Free for hosted buyers
At TBYB by Conventa, set on the shores of Lake Balaton, we are designing a boutique experience where every interaction has a purpose.
Known as the “Hungarian Sea,” Balaton offers a refreshing alternative to traditional urban destinations. Its combination of scenic landscapes, lakeside venues, and high-quality hospitality creates an inspiring setting where business conversations flow naturally.
This exclusive format connects carefully selected event planners with the region’s most relevant suppliers, ensuring that each meeting is meaningful, efficient, and tailored. TBYB Balaton is built for professionals who value depth, authenticity, and tangible results.
3
days
25
buyers
15
suppliers
100%
satisfaction
Event partner
A distinctive MICE destination with growing appeal
Hungary is increasingly recognized for its diverse meetings offer, and Lake Balaton stands out as one of its most unique destinations. With a strong portfolio of resorts, boutique hotels, and conference facilities, the region combines professional infrastructure with a relaxed, nature-driven atmosphere. Its accessibility, combined with a rich cultural and gastronomic scene, makes Balaton an ideal choice for events that aim to balance productivity with wellbeing.
Photo credit: mambaonbike
Boutique format, meaningful business
TBYB Balaton follows a curated approach: fewer participants, higher relevance. By bringing together a carefully selected group of buyers and suppliers, we create an environment where meetings go beyond introductions, they lead to real opportunities. We are creating an event that is primarily about value, maximizing time, strengthening connections, and ensuring every conversation counts.
Immersive destination experience
Participants will experience the destination beyond meeting rooms. From lakeside activities and vineyard visits to discovering charming towns around Lake Balaton, the programme is designed to showcase the region’s full potential. This hands-on approach allows event planners to truly envision how Balaton can be transformed into a memorable setting for their future events.
Photo credit: mambaonbike
Why this is worth your time
It is a focused, working format where every moment is designed with purpose, starting with curated site visits and destination experiences, followed by pre-scheduled one-to-one meetings with selected local partners. The programme is limited to a carefully selected group to ensure relevance and enable meaningful connections, all within a setting that allows you to evaluate the destination in real conditions.
Photo credit: Le Primore Hotel & Spa, the hosting hotel
Join us as a
Hosted Buyer
Experience the destination firshand and connect with most relavant suppliers.
Your commitment as a Hosted Buyer
As a hosted buyer at Conventa, I commit to completing at least 10 pre-scheduled meetings to explore valuable new business opportunities. See terms.
Programme highlights
3 June 2026
Arrival, activity and get-together dinner
The day begins in Budapest and continues with a relaxed evening at Balaton, designed to connect international hosted buyers and local exhibitors in an informal networking atmosphere.
4 June 2026
Experience day and 1:1 meetings
A curated programme designed for international hosted buyers and local exhibitors, combining immersive destination experiences and meaningful networking, followed by pre-scheduled one-to-one meetings.
5 June 2026
Activity and departures
The final day concludes in Budapest, once again showcasing the city’s outstanding potential.
Relive past events
TBYB BG
TBYB BG was a milestone for Conventa's continued partnership with regional partners. The event, co-organised by Vekol DMC and hosted at Ložionica, an inspiring, repurposed industrial heritage property, provided an opportune moment to discover the Serbian capital before EXPO 2027.
Learn more →
TBYB PG
Podgorica, Montenegro’s up-and-coming meetings hub, is calling. Join us and discover a city that blends wild nature, Mediterranean energy, and a growing sustainable tourism scene.
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TBYB BA
This exclusive hosted buyer trip is your chance to experience the MICE potential of Bratislava up close, from historical venues next to the Danube to modern hospitality and dynamic local suppliers.
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Explore Niš
Niš is one of the oldest cities in Europe and the Balkans surrounded by breathtaking nature with a diverse offering of incentive trips that range from adrenaline, and active to cultural and historical experience. This emerging event hub should be on your list of must-see destinations.
Learn more →
Explore Budapest
Budapest is a vibrant city rich in history and culture, set along the stunning Danube River, offering a wide range of incentive trips from relaxing thermal baths and culinary delights to thrilling adventures and historic tours. This dynamic event destination should be on your list of must-see cities.
Learn more →News and updates
All news
TBYB Balaton 2026 bringing unrivalled MICE experiences to the “Hungarian Sea”
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TBYB Budva 2026 to bring boutique MICE networking to Montenegro’s coast
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