TBYB BL
3 – 5 June 2026, Hungary
Free for hosted buyers
At TBYB by Conventa, set on the shores of Lake Balaton, we are designing a boutique experience where every interaction has a purpose.
Known as the “Hungarian Sea,” Balaton offers a refreshing alternative to traditional urban destinations. Its combination of scenic landscapes, lakeside venues, and high-quality hospitality creates an inspiring setting where business conversations flow naturally.
This exclusive format connects carefully selected event planners with the region’s most relevant suppliers, ensuring that each meeting is meaningful, efficient, and tailored. TBYB Balaton is built for professionals who value depth, authenticity, and tangible results.
3
days
25
buyers
15
suppliers
100%
satisfaction
Coorganizers and event partners
Programme highlights
3 June 2026
Arrival, activity and get-together dinner
The day begins in Budapest and continues with a relaxed evening at Balaton, designed to connect international hosted buyers and local exhibitors in an informal networking atmosphere.
Budapest Airport
| 11:30 | Departure from Budapest Airport to Lake Balaton |
Hotel Petit Bois
| 14:00 | Lunch at Hotel Petit Bois in Balatonfüred |
Balatonfüred Congress Center
| 15:30 | Site visit Following lunch, we will take a short walk via Anna Grand Hotel towards the Tagore Promenade, then walk to Balatonfüred Congress Center |
Tihany
| 16:30 | Transfer to Tihany |
| 17:00 | A multi-sensory experience We will experience an organ concert at the Tihany Abbey and tasting of local products |
Szántód
| 18:30 | Transfer to Szántód by ferry |
| 19:00 | Dinner at Mövenpick BalaLand Resort Lake Balaton |
Hévíz
| 20:30 | Transfer to Hévíz |
| 21:45 | Arrival at Le Primore Hotel & Spa in Hévíz |
4 June 2026
Experience day and 1:1 meetings
A curated programme designed for international hosted buyers and local exhibitors, combining immersive destination experiences and meaningful networking, followed by pre-scheduled one-to-one meetings.
Badacsony
| 09:00 | Transfer from the hotel to Badacsony |
| 10:00 | Activity 1 One-hour off-road jeep tour to the Folly Arboretum, including a short walk and refreshments/wine tasting at the arboretum |
| 10:00 | Activity 2 One-hour boat cruise departing from Badacsony harbour |
Laposa Winery: Hableány Badacsony
| 12:00 | Lunch and wine tasting |
Hévíz
| 13:00 | Transfer back to Hévíz |
| 14:30 | One2one meetings |
| 18:30 | Break |
| 20:00 | Networking Dinner in the hotel |
5 June 2026
Activity and departures
The final day concludes in Budapest, once again showcasing the city’s outstanding potential.
Hévíz Thermal Lake
| 09:00 | Check-out of the hotel and bicycle handover |
| 09:30 | E-bike tour Guided e-bike tour starts to Hévíz Thermal Lake, cycling around the lake and to Keszthely |
Festetics Palace and Sirius Hotel
| 10:00 | Guided visit of the Festetics Palace |
| 11:00 | Cycling to Sirius Hotel |
| 11:30 | Opportunity to freshen up and change at Sirius Hotel |
| 12:00 | Farewell lunch at the hotel |
OPTIONAL afternoon activity
| 13:00 | Transfer to Balatonfőkajár |
| 14:45 | Arrival to Balaton Park Hotel We will attend the MotoGP races at Balaton Park Circuit |
| 16:00 | Transfers back to Budapest |
| 18:00 | Arrival to Liszt Ferenc Airport |
Exhibitors you will meet
A distinctive MICE destination with growing appeal
Hungary is increasingly recognized for its diverse meetings offer, and Lake Balaton stands out as one of its most unique destinations. With a strong portfolio of resorts, boutique hotels, and conference facilities, the region combines professional infrastructure with a relaxed, nature-driven atmosphere. Its accessibility, combined with a rich cultural and gastronomic scene, makes Balaton an ideal choice for events that aim to balance productivity with wellbeing.
Photo credit: mambaonbike
Boutique format, meaningful business
TBYB Balaton follows a curated approach: fewer participants, higher relevance. By bringing together a carefully selected group of buyers and suppliers, we create an environment where meetings go beyond introductions, they lead to real opportunities. We are creating an event that is primarily about value, maximizing time, strengthening connections, and ensuring every conversation counts.
Immersive destination experience
Participants will experience the destination beyond meeting rooms. From lakeside activities and vineyard visits to discovering charming towns around Lake Balaton, the programme is designed to showcase the region’s full potential. This hands-on approach allows event planners to truly envision how Balaton can be transformed into a memorable setting for their future events.
Photo credit: mambaonbike
Why this is worth your time
It is a focused, working format where every moment is designed with purpose, starting with curated site visits and destination experiences, followed by pre-scheduled one-to-one meetings with selected local partners. The programme is limited to a carefully selected group to ensure relevance and enable meaningful connections, all within a setting that allows you to evaluate the destination in real conditions.
Photo credit: Le Primore Hotel & Spa, the hosting hotel
Join us as a
Hosted Buyer
Experience the destination firshand and connect with most relavant suppliers.
Your commitment as a Hosted Buyer
As a hosted buyer at Conventa, I commit to completing at least 10 pre-scheduled meetings to explore valuable new business opportunities. See terms.
Relive past events
TBYB BG
TBYB BG was a milestone for Conventa's continued partnership with regional partners. The event, co-organised by Vekol DMC and hosted at Ložionica, an inspiring, repurposed industrial heritage property, provided an opportune moment to discover the Serbian capital before EXPO 2027.
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TBYB PG
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TBYB BA
This exclusive hosted buyer trip is your chance to experience the MICE potential of Bratislava up close, from historical venues next to the Danube to modern hospitality and dynamic local suppliers.
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Explore Niš
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Explore Budapest
Budapest is a vibrant city rich in history and culture, set along the stunning Danube River, offering a wide range of incentive trips from relaxing thermal baths and culinary delights to thrilling adventures and historic tours. This dynamic event destination should be on your list of must-see cities.
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All news
TBYB Balaton 2026 bringing unrivalled MICE experiences to the “Hungarian Sea”
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TBYB Budva 2026 to bring boutique MICE networking to Montenegro’s coast
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