TBYB BG
At the first TBYB by Conventa hosted in Serbia’s buzzing capital, we created a unique event where meetings didn't just occur serendipitously - they became moments that everyone remembered. Belgrade is an energetic, welcoming city that brings people together. Its diverse array of modern venues, excellent hotels, and a lively atmosphere make every event feel inspiring. With its mix of history, culture, and vibrant nightlife, Belgrade provided the perfect setting for meaningful conversations, new connections, and memorable experiences. The event was co-organised with our partners, the Vekol DMC agency and Ložionica, one of Belgrade’s most unique and creative hubs.
3
days
40
buyers
21
suppliers
3
educational workshops
Event partners
Programme highlights
Arrival and get-together dinner
A relaxed evening designed to connect international hosted buyers and local exhibitors in an informal networking atmosphere.
| 18:00 | Transfer pick-up in front of the hotel All hosted buyers will be picked up in front of the hotel, except for buyers who are staying in Metropol Palace. |
| 18:30 - 19:00 | Metropol Palace site inspection |
| 19:00 - 23:00 | Get-together dinner We are pleased to welcome you to the get-together dinner at the 360° Rooftop Restaurant at the Metropol Palace Hotel. |
| 23:00 | Return transfer to hotels All hosted buyers will be picked up infront of the hotel except for buyers who are staying in Metropol Palace. |
Experience day
A curated programme for international hosted buyers and local exhibitors, offering immersive destination experiences and meaningful networking.
| 8:30 | Transfer pick-up in front of the hotel All hosted buyers will be picked up in front of the hotel, except for buyers who are staying in Metropol Palace. |
| 8:40 - 8:50 | Walk to the Nikola Tesla Museum |
| 9:00 - 9:45 | Nikola Tesla Museum private visit A private visit to the Nikola Tesla Museum, offering exclusive access and insights into the life and groundbreaking work of one of the world’s greatest innovators. |
| 9:45 - 10:00 | Walk from Nikola Tesla Museum to the Saint Sava Temple |
| 10:00 - 11:30 | Saint Sava Temple A premium experience featuring a sightseeing tour of the ground floor and private a cappella choir concert. |
| 11:30 - 11:45 | Walk to the bus |
| 11:45 - 13:00 | Transfer to the city of Sremski Karlovci |
| 13:00 - 14:00 | Wine tasting at the baroque city of Sremski karlovci |
| 14:00 - 14:30 | Transfer to traditional Serbian farmhouse |
| 14:30 - 16:30 | Organic lunch at traditional Serbian farmhouse |
| 16:30 - 18:00 | Return to Belgrade And transfer for entire group to the Hyatt Regency Belgrade for a site inspection. |
| 18:00 - 19:00 | Site inspection of Hyatt Regecy Belgrade Hotel |
| 19:00 | Return transfer to hotels All hosted buyers will be picked up in front of the hotel, except for buyers who are staying in Hyatt Regency. |
| 19:30 - 20:30 | Free time at the hotel |
| 20:30 | Transfer to the Concrete Hall |
| 21:00 - 23:30 | Dinner at Ambar Restaurant |
| 23:30 | Return transfer to hotel |
1:1 meetings and educational afternoon
Pre-scheduled one-to-one meetings combined with an inspiring educational programme, bringing together international hosted buyers, local and regional exhibitors, and Serbian hosted buyers, all at the brand-new Ložionica Creative Hub.
| 7:45 | Transfer pick-up in front of the hotel For all hosted buyers |
| 8:00 – 9:00 | Welcome coffee and registration |
| 9:00 – 9:30 | Case study: Beyond The Game The Legacy of FIVB Volleyball Events, by Gorazd Čad |
| 9:30 – 10:00 | Round Table Discussion The EXPO Effect: Impact vs. Legacy vs. Local Opportunity |
| 10:00 – 10:30 | Inspiration from the World’s Biggest Winter Stage Speaker: Josh Stinton, behind the Olympic Ceremony |
| 10:45 – 13:00 | Pre-scheduled meetings |
| 13:00 – 14:00 | Networking luncheon |
| 14:00 – 17:00 | Pre-scheduled meetings |
| 17:15 | Return transfer to hotels |
Optional tour for international hosted buyers
An optional experience exclusively for international hosted buyers.
| 8:30 | Transfer pick-up in front of the hotel All hosted buyers will be picked up in front of the hotel, except for buyers who are staying in THE Radisson Collection Hotel. |
| 8:30 - 9:30 | Radisson Collection Hotel inspection |
| 9:30 | Transfer to the Expo Playground |
| 9:30 - 12:00 | Expo 2027 playground |
| 12:00 | Return transfer to hotels |
EXPO 2027 as a global game-changer
Belgrade is undergoing a massive €12+ billion investment wave ahead of EXPO 2027, bringing new world-class infrastructure, smart-city technologies, cutting-edge venues and upgraded hospitality. At TBYB BG, the organisers of this significant event showcased how the city is polishing its offer.
Ložionica - the creative heart of Belgrade
Belgrade offers a personality unlike any other European capital - bold, resilient, creative and culturally rich - blending centuries of history with a rapidly emerging AI-driven future. Ložionica, the event venue where suppliers and buyers met, embodies this unique, creative-minded philosophy.
Immersive destination tours
From a curated visit to the Nikola Tesla Museum and the iconic Saint Sava Cathedral to a typical Serbian luncheon, the journey across Serbia's heritage, cuisine and landmarks provided a meaningful introduction to the vibrant city of Belgrade.
Sustainability and education at the fore
Beyond an insightful look at how Planet Positive Event is changing sustainability for events, attendees also partook in Conventa Trend Bar, an educational programme featuring keynote speaker Josh Stinton, who spoke about motivating 1,100 volunteers and athletes at the Winter Olympics in Italy.
Exhibitors at TBYB BG
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