TBYB BG
At TBYB-BG in Serbia’s buzzing capital, we want to create a unique event where meetings don’t just happen serendipitously - they become moments that everyone remembers. Belgrade is an energetic, welcoming city that brings people together. It offers modern venues, excellent hotels, and a lively atmosphere that makes every event feel inspiring. With its mix of history, culture, and vibrant nightlife, Belgrade is the perfect setting for meaningful conversations, new connections, and memorable experiences. In cooperation with strategic partners, the DMC agency Vekol DMC and one of Belgrade’s most unique and creative hubs, Ložionica, the TBYB-BG invites local exhibitors and international hosted buyers to join us in Belgrade!
3
days
50
buyers
30
suppliers
100%
satisfaction
Event partners
Detailed information about the programme is coming soon.
A city in transformation: EXPO 2027 as a global game-changer
Belgrade is undergoing a massive €12+ billion investment wave ahead of EXPO 2027, bringing new world-class infrastructure, smart-city technologies, cutting-edge venues and upgraded hospitality. This positions Belgrade as one of “New Europe’s” most innovative and future-ready MICE destinations.
Singular identity: a fusion of East, West, heritage and innovation
Belgrade offers a personality unlike any other European capital - bold, resilient, creative and culturally rich - blending centuries of history with a rapidly emerging AI-driven future. Event organisers can tap into a destination where authentic heritage meets next-generation event tech.
Exceptional attendee experiences: culture, rivers and cuisine
From speedboat experiences on the Danube to deep-dive cultural immersions at the Nikola Tesla Museum and the Bohemian Quarter, and one-off event venues, Belgrade offers unforgettable, high-impact attendee journeys. Its vibrant social scene and fusion cuisine add a unique flavour that elevates every event.
Leadership in sustainable and industry-driving practices
Our partners, DMC Vekol and Ložionica, champion sustainability through measurable ESG tracking and responsible event operations. The destination also actively supports local suppliers, raises industry standards, and drives long-term sector growth, ensuring reliable quality for international organisers.