TBYB PG

26 – 28 September 2025, Montenegro

Free for hosted buyers

Explore Podgorica was a boutique B2B event designed to connect international hosted buyers with the very best suppliers from Montenegro. Set in the heart of the capital city, this exclusive gathering offered a unique opportunity to discover why Podgorica is quickly becoming a sought-after destination for business events, conferences, and incentive travel.

Through curated meetings, immersive experiences, and tailored site visits, Explore Podgorica showcased the untapped potential of this vibrant city — its accessibility, modern infrastructure, authentic culture, and warm hospitality.

days

buyers

suppliers

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Event partners

The programme

26 September 2025

Arrivals to the destination and welcome dinner

Hotels

- 19:30

Arrival in the hotel Hosted Buyers will be accommodated at the following hotels: Ramada, Hilton, Crowne Plaza, and King’s Park.

Crowne Plaza

19:15 – 19:30	Meeting point A representative will meet Hosted Buyers at their respective hotels and accompany them to the Crowne Plaza.
20:00 – 22:00	Networking dinner The evening will begin with a welcome dinner at the Crowne Plaza. Guests will be introduced to Podgorica through a short presentation focusing on the city’s opportunities for hosting conferences and meetings. The presentation will highlight hotel facilities and their capacities, special event venues, and the city’s overall accessibility.

27 September 2025

TBYB activity OPTION 1: Podgorica, Cetinje, Lake Skadar

An active day for exploring the treasures of the Podgorica and its surroundings.

Pick up

8:20 – 8:30

Pickups at different hotels 8:20 - Crowne Plaza; 8:25 - Ramada; 8:30 - Kings Park

Centre of Podgorica

8:45	Meeting point The meeting point for the walking tour is at the Hotel Hilton.
9:10 – 10:10	Museums and Galleries of the Capital City The City Museum of Podgorica harbours archaeological, cultural, ethnographic and historical collections.
10:10 – 11:00	Old Town The Old Town, with its urban and architectural forms, customs, lifestyle and oriental characteristics, was a core of the old Podgorica in the period of Ottoman Empire (1474-1879). The symbol of the Old Town is a Clock Tower.
11:00 – 11:30	Old stone bridge at Sastavci The bridge on Sastavci is the oldest bridge in Podgorica. It is located in the heart of the City.
11:30	Departure for Cetinje Cetinje is the old royal capital of Montenegro. The rich history, combined with specific geological position makes the nature generous towards its inhabitants as they live in the nearness of two national parks with totally different eco systems, historical heritage is of unique charm and indistinctiveness so you will surely leave with unforgettable memories.

Cetinje

12:10 – 13:30	Visit to museums in Cetinje Cetinje is called the city of Museums. The Palace – the King Nikola Museum, then Njegoš Museum Biljarda, the Art Museum of Montenegro features precious relics from the long state history.
13:30	Departure for Rijeka Crnojevića With its stunning surroundings, tucked away on the scenic shores of Lake Skadar, Rijeka Crnojevića will impress you at first glance.

Rijeka Crnojevića

14:15 – 15:30

Boat cruise on Lake Skadar Skadar Lake is one of the most important tourist resources of Montenegro and Podgorica. Thanks to its rich flora and fauna, the crypto-depression phenomenon, habitats of rare and endangered bird species, it is a lake like no other in the region and beyond.

15:30

Departure for Oblun Resort The fusion of Mediterranean and Continental national cuisine broadly characterizes the gastronomic offer in Podgorica. A specific type of cabbage – raštan is grown in Podgorica area, and a unique specialty is a dish made of raštan and smoked meat. Japraci, Podgorica popeci, kačamak, cicvara, various kinds of cheese, prosciutto, are the indispensable part of national cuisine. You can enjoy to live preparation of tradicional dishes by local chef.

Oblun Resort

16:00 – 17:30	Lunch
17:30 –18:15	Return to the hotel
18:15 – 19:15	Free time
19:15	Departure for networking dinner The meeting point for the gala dinner is at the Hotel Hilton.

Šipčanik Wine Cellar

20:00 – 22:00	Networking dinner Wine cellar Šipčanik is a majestic wine cellar located in the heart of the vineyard. The basement is positioned at an average depth of over 30 meters below ground. You can enjoy to wine tasting during dinner.
22:30	Return to the hotel

27 September 2025

TBYB activity OPTION 2: Podgorica, Virpazar, Lake Skadar

An active day for exploring the treasures of the Podgorica and its surroundings.

Pick up

8:20 – 8:30

Pickups at different hotels 8:20 - Ramada; 8:25 - Kings Park; 8:30 Hilton

Centre of Podgorica

8:45	Meeting point The meeting point for the walking tour is at the Crowne Plaza.
9:15 – 10:15	Cathedral of the Resurrection of Christ The monumental Cathedral of Christ´s Resurrection in Podgorica, due to its exceptional and artistic value, represents a unique religious shrine. The biggest bell weighs around 11 tons and it is the biggest in the Balkans.
10:15 – 11:00	Royal Complex at Kruševac The main building of the complex is the former residence of the Petrović dynasty the ´Palace´. It was built in 1891 and represents one of the most prominent cultural monuments.
11:00 – 11:45	Risto Stijović Gallery The Risto Stijovic Gallery named after the most famous Montenegrin sculptor and founde r of modern art in Montenegro, was founded in 1970, and since 2018 it is located in his birth house, in Stara Varoš.
11:45 – 12:30	Old Town (Stara Varoš) The Old Town, with its urban and architectural forms, customs, lifestyle and oriental characteristics, was a core of the old Podgorica in the period of Ottoman Empire (1474-1879). The symbol of the Old Town is a Clock Tower.
12:30 – 13:00	Old stone bridge at Sastavci The bridge on Sastavci is the oldest bridge in Podgorica. It is located in the heart of the City.
13:00	Departure for Virpazar A famous excursion site and transit spot when enjoying a cruise on Skadar Lake and visiting cultural and historical monuments, monasteries and fortifications concentrated on the picturesque islands called “small mounts”.

Virpazar

14:00 – 15:30	Boat cruise on Lake Skadar Skadar Lake is one of the most important tourist resources of Montenegro and Podgorica. Thanks to its rich flora and fauna, the crypto-depression phenomenon, habitats of rare and endangered bird species, it is a lake like no other in the region and beyond.
15:30 – 17:00	Lunch at Besac Fortress The wealth in water bodies has resulted in fish specialities being the main or, at least, indispensable part of every meal. You can enjoy to live preparation of traditional Skadar dishes by local chef.
17:00	Return to hotel
18:00 – 19:00	Free time
19:05	Departure for networking dinner The meeting point for the walking tour is at the Crowne Plaza.

Šipčanik Wine Cellar

20:00 – 22:00	Networking dinner Wine cellar Šipčanik is a majestic wine cellar located in the heart of the vineyard. The basement is positioned at an average depth of over 30 meters below ground. You can enjoy to wine tasting during dinner.
22:30	Return to the hotel

28 September 2025

One2One meetings, lunch and departures

Crowne Plaza

08:45 – 09:00	Short introduction
09:00 – 11:00	B2B meetings B2B meetings consist of 8 slots, each lasting 15 minutes.
11:00 – 11:15	Coffee break
11:15 – 13:00	B2B meetings B2B meetings consist of 8 slots, each lasting 15 minutes.
13:00 – 14:00	Lunch
14:00 –	Departures

Experience the Destination Firsthand

From curated site visits to cultural encounters, participants gained an authentic feel for what Podgorica can offer their attendees. They saw the city through the eyes of a planner and discovered its untapped potential.

Direct Access to Local Suppliers

Attendees met hand-picked Montenegrin venues, hotels, DMCs, and service providers in one place. They saved time and built meaningful connections that make planning the next event in Podgorica seamless and efficient.