Kongres Magazine’s nascent list of the top 100 event agency leaders across Europe doubles as an industry compass, showing the future trajectory of events and conferences. The outstanding individuals on the list keep a keen eye on the pulse of the times. Maciej Ledzion, ranked #22 on the list, founded Endorfina Events at the early age of 24. Since then, the agency has become one of the largest Polish event agencies, known across Europe. Maciej spoke about interaction, authenticity, emotions and New Europe’s emerging position.

Q1: The Top 100 European event agency leaders list has provided a who’s who of the events industry for the first time. How do you see this recognition, and what does it mean for your agency?

First of all, thank you! It is a great honour to be ranked 22nd among Europe’s Top 100 Event Agency Leaders, out of 819 agencies evaluated. Above all, I see it as a tribute to the amazing teams at Endorfina Events and 27Names. And, as I posted on LinkedIn before, with 21 positions still to climb, there’s plenty of motivation for what’s next!

Q2: Live events seem to be the buzzword of 2026. With the industry going from strength to strength, how do you see the future of events?

People need real interaction and authenticity — and authenticity comes from real emotions. Paradoxically, our business being rooted in the old economy rather than technology is becoming one of its greatest strengths and drivers of growth.

Q3: How are economic and political turmoil, rising production costs and ambitious client expectations affecting your agency’s business model?

Poland has lived next to war since 2014, and directly on our borders since 2022, yet its economy has continued to grow strongly. A stronger economy means more consumption and higher marketing investment, and our business has been growing double-digit year on year since COVID — so despite the geopolitical tensions around us, we don’t see a negative impact on our results.

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Photo: Endorfina Events
“AI can make us faster and smarter, but ideas, craft and production remain deeply human.”

Q4: Artificial intelligence is rapidly reshaping creative and operational processes. To what extent have you integrated it across your processes, and which jobs remain out of its reach?

We use AI in research and creative processes – still mostly human-led – as well as in operations and new tech solutions we’re building to evaluate our projects. AI can make us faster and smarter, but ideas, craft and production remain deeply human.

Q5: Sustainability has become both a strategic responsibility and a measurable business criterion. How is your agency translating environmental commitments into concrete results and accountability?

Sustainability is very important to us, and we always prioritise eco-friendly solutions. We even invested in Plan Be Eco, a carbon footprint measurement platform, and strongly promoted it—but after the initial boom, the market has cooled, suggesting there were probably more declarations than real action.

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Photo: Endorfina Events
“For years, I hated the “wow effect” – it always felt childish to me. Today, I’d ban overusing the word strategy.”

Q6: How does your event agency attract and retain young talent?

I’d say there are three main reasons: top-tier projects and clients, a start-up atmosphere with a flat structure, and StoryMakers.pl – our platform for young talent developed with universities, clients and partners, offering the chance to bring their own project to life with us and join our network.

Q7: If you could enter a time machine, what would you advise yourself when you first started in the events industry?

Focus more on the team – invest in the best professionals in the industry as quickly as possible, give them as much independence as possible, and they will take care of the best clients.

Q8: If you had to single out one event from your portfolio, which would it be and why?

A very small one done 17 years ago – a house party which was part of a TV-broadcast brand activation. It was our first one. Yet it gave us a lot of confidence and fun.

Q9: Which industry buzzword would you permanently ban, and what uncomfortable truth should event agencies start discussing instead?

For years, I hated the “wow effect” – it always felt childish to me. Today, I’d ban overusing the word “strategy”: too often it’s just tactics, and instead of talking about event strategy, agencies should focus more on their own company strategy and where they want to be in 5, 10 or 15 years.

Q10: Does Europe genuinely operate as one event market, or do outdated divisions between established Western markets and “New Europe” still influence budgets, visibility and access to opportunities?

Definitely not one market — each country has its own specifics, but this diversity is also Europe’s strength, as long as we share the same fundamental values. Western markets still have greater access to global projects because many major brands are headquartered there, but while some mature economies are stagnating, “New Europe” is catching up very fast.

Learn more about Endorfina Events here.