Try Before You Buy

By Conventa

Reinventing the way we meet


In its 16 years, Conventa has become recognised as a regional trade show, connecting MICE service providers from 15 countries with event organisers from across Europe and beyond. Conventa is a 365-day platform that also includes various educational and networking events such as the Trend Bar and Conventa Academy.

A new feature we are introducing in 2023 is the “Try Before You Buy” experience. With this new concept, we want to present best MICE destinations to event organisers in a different way. Try Before You Buy is a two-day event, a combination of experiential fam trip and face-to-face meetings, where on the first day participants try out different programmes and venues and at the same time make first contacts in a relaxed atmosphere. On the second day, suppliers and hosted buyers meet in a more formal setting, at pre-arranged one2one meetings.

2nd Edition of Try Before You Buy Experience

Niš, Serbia, 28 – 30 March 2024
Tami Resort Hotels – Constantinus Congress Centre
Organised by Conventa and Tourism Organisation of Niš

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your next destination

Let us introduce you to an interesting and developing MICE destination – the city of Nis. ↓

Nis is one of the oldest cities in Europe and the Balkans surrounded by breathtaking nature with diverse offers of incentive trips that range from adrenaline, and active to cultural and historical experience, with unique southern charm and hospitality, lively nightlife and authentic food and wines.

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Events in Niš

Niš is considered to be the development centre of the Serbian IT industry, a university centre with more than 30.000 students and a medical centre with experts from different fields of medicine. Nis is a city with good and easy transfer – an international airport, road network and traffic system in the city. It has sophisticated high quality event planning and organization service with modern, equipped hotels, conference halls, and venues that meet high standards for holding conferences, seminars, symposiums, and other gatherings and it offers excellent value for money.

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The Culture of Niš

The attractiveness of the city of Niš as a destination is reflected in the achievement of a perfect balance between business and leisure – it is able and capable, innovative and active.

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Preliminary Programme:


Afternoon: Arrival in Niš, check-in in the Hotel
18:30 – 19:00 Registration for hosted buyers in hotel’s lobby
19:30 – 22:00  Get-together dinner (for hosted buyers only)


8:45 – 9:15   Site visit of Science-technology park Nis
09:20 – 12:45  Try before you buy programmes – Part 1
Hosted buyers and exhibitors will choose one of the tours. Participation at the tours will offer plenty of opportunities for networking and discovering the city
Tour 1 City of Nis – unveiling the secrets of the past
Tour 2 Nis adventure – The pulse of nature in the heart of Serbia
Tour 3 Taste of Nis – Culinary Chronicles

12:45 – 14:15  Lunch

14:15 – 17:00  Try before you buy programmes – Part 2
Tour 1 City of Nis – unveiling the secrets of the past
Tour 2  Nis adventure – The pulse of nature in the heart of Serbia
Tour 3 Taste of Nis – Culinary Chronicles

17:00 – 19:00  Free time
19:00 – 22:30  Dinner for all participants


09:00 – 09:20 Introduction to the one2one meetings
09:20 – 13:00 one2one meetings between suppliers and hosted buyers (11 slots each 20-minutes)
13:00 – 14:30 Lunch
Departures / Optional site visit

Tour 1.

City of Nis – unveiling the secrets of the past

Tour 2.

Nis adventure – The pulse of nature in the heart of Serbia

Tour 3.

Taste of Nis – Culinary Chronicles

Nestled in the heart of Serbia, one of the oldest cities in Europe and the Balkans, city of Nis stands as a living testament of the passage of time. With roots dating back to ancient times, Nis has witnessed the march of Roman legions, felt the pulse of Ottoman rule, and endured the trials of modern history.

Join us on a journey through Nis – we will begin in Nis Fortress where you can explore its architecture and learn about its strategic significance, experience the vibrant local culture by strolling through Nis’s pedestrian street and old street with lively all-day atmosphere, visit the unique and historically significant monument Skull Tower, chilling reminder of the struggles for independence that provides insights into the region’s turbulent past, and finish walking in the footsteps of Roman emperors at archaeological site Mediana.

The city of Nis’s surrounding with its extremely favourable geographical position, embraced and protected by four mountains, offers an adrenaline-fueled playground for the adventurous soul – magical caves patiently created and skilfully modelled by nature, imposing mountains and gorges with perfect blend of nature, history, culture and local cuisine, hiking trails, rocks, and breath-taking views.

Unleash your inner explorer and discover the city’s wild side in hidden and amazing landscapes that will activate all five senses and make life time memories.

Nis cuisine represents a specific set of traditional Serbian dishes that have been enriched by various influences, primarily from Eastern cuisines.

Regardless of how much time you spend in Nis, a visit to a tavern is an essential part of the experience of making memories that do not fade and stories to tell, whether it’s about the unusual food, the generous portions, the festive atmosphere or warmly welcomes, that you can only encounter in this city.

From ancient recipes passed down through generations to modern interpretations inspired by historical influences, this tour offers a blend of cultural immersion and delightful flavours.


Conventa and Tourism Organisation of Niš invite corporate and association meetings organisers from Europe to join the workshop. If you are interested to get to know Niš in a different way, you are welcome to fill out the Application form. Number of hosted buyers is limited to 20.

Deadline for application is 29 February 2024.
Organisers will take care of your travel arrangement to / from Niš by train, bus, car or plane, 2-nights accommodation in a 4* hotel, ground transfers, organisation of all activities, meals & refreshments during the day.

Read the Terms & Conditions.


Conventa and Tourism Organisation of Niš invite hotels, conference centers, special venues, DMC and teambuilding agencies to join the 2nd Try Before You Buy and meet meetings and events organisers from selected European markets.

Deadline for application is 29 February 2024.
Registration fee is 950,00 EUR (22% V.A.T. will be charged where applicable). It includes attendance of 1 representative in all activities according to the programme, access to the application for pre-scheduling meetings with hosted buyers, table for one2one meetings, promotion on the website and in the e-newsletters.

Read the Terms & Conditions.


Hosting destination

Local partners

Past Events

1st Edition of Try Before You Buy Experience

Budapest, 1 – 3 September 2023
Organised by Conventa and Hosted by Budapest Convention Bureau

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the city words can't describe

Budapest, the pearl of the Danube, where tradition meets innovation, combined with youthful and vibrant life to provide visitors with an experience they never forget! Rich in history and culture, Budapest, the capital of Hungary, is home to stunning architecture, must-see monuments, exciting attractions, relaxing thermal baths, and a variety of culinary spots. Nevertheless, let’s not forget about the warm hospitality, locals are known for, that will make you feel at home right away.

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Events in Budapest

Should you be planning an event or convention at the perfect host city, look no further! With an unbeatable location, in the heart of Europe, Budapest can easily be accessed from all over the world. It is hard to find another city where you can bump into so many World Heritage Sites as you walk around it, and there aren’t many places where you find unique thermal water spas still in operation within ancient walls built in medieval times.

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The Culture of Budapest

Filled with mesmerizing architecture and diverse culture, Budapest offers an iconic landscape, adorned by the Buda Castle, the Parliament, the Chainbridge and St Stephen’s Basilica, providing a captivating backdrop for unforgettable events. Let’s discover our destination together at its best!

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Natalija Bah Čad

Conventa / Toleranca marketing

Štihova 4, 1000 Ljubljana, Slovenia
T: +386 1 430 51 03, M: +386 40 822 444


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